Current Trend
Health Literacy
As the young generation were exposed to the information of the importance of being healthy, health becomes an important factor.
The Paradox of Cultural Participation
Other than feeling pressure to follow the current trends in sports, the young generation are willing to join the current movements.
High Participation on Different Sports
To fulfill their curiosity, people wanted to try all the up and coming sports like running, padel, HIIT, yoga, golf, etc.
Growth in Sports Expenditure
Despite the high price of joining a sport activity along with its equipments, people are willing to spend on it.